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1inch dApp redesign
(1inch Limited)
(2024 — 2026)
The 1inch rebrand introduced a new visual language built around bold typography, expressive colors and a more distinctive, playful character. It moved the brand away from the conventional visual codes of Web3 towards something more confident, recognizable and human.
We brought this language into the product, translating the new identity into a coherent interface system rather than simply applying a new visual layer. Typography, color, iconography and interaction patterns became part of the same design language across the entire dApp.
At the same time, we radically simplified Swap — the core 1inch product. We stripped the interface down to its essentials, making the primary flow as simple and focused as possible.

With the redesign, the landing page of our core product, swap, became the main entry point to the 1inch dApp. It gives new users context about 1inch, its key benefits and other products, while keeping the swap form just one step away for returning users.

We removed unnecessary settings and controls from the swap form, leaving the focus on the tokens and amounts. The result is a cleaner core flow, with advanced functionality available only when needed.
The token picker puts users’ own assets first and organizes the wider token list into clear categories, making both quick selection and exploration easier.

After the redesign, we separated trading products by audience: Swap for everyday users and Terminal for professional traders. Limit Orders initially became part of the Terminal, but its CEX-like interface proved too unfamiliar for 1inch’s core audience, who were used to a simpler, swap-like experience.
We brought Limit Orders back into the main interface, keeping the familiar interaction model while rethinking the navigation and flow to fit the new product structure.

We redesigned the core flows for mobile, creating a more complete and consistent experience across the dApp. The goal was to make the mobile version feel like a fully considered product, rather than an adaptation of the desktop interface.




The redesign extended across the entire web experience. We reworked the app structure and navigation to make the growing ecosystem of products clearer and easier to explore.
Each product also received a new landing page — with its own character, while remaining part of one consistent 1inch visual system.



The new structure and design language gave us a flexible foundation for growth — making it easier to evolve existing products, introduce new ones and scale the 1inch ecosystem while keeping the experience clear and consistent.









